Community
The CustomerX Pros community is composed of empowered community and customer marketing leaders. CustomerX Pros strives to foster meaningful networking through dynamic events while delivering valuable content to inspire continuous growth and excellence in the industry.
The community is architected by SlapFive: a customer marketing software that automates and scales every workflow for customer marketing, customer advocacy, and customer engagement pros.
Because their community is full of community professionals, they are a great partner for Gradual. They help us build relationships and refer us to clients and organizations through integration and referrals.
How they use Gradual
They foster connection asynchronously through Forum discussions and prompts, and member-to-member messaging. They also host a variety of events from group calls in meeting rooms to in-person conferences.
Successes
They are fast learners and innovators; their team built out the community and launched Gradual as their main community platform in under two months. Previously they were working in Slack but have found Gradual to be far more effective in engagement. They utilize roundtable discussions, virtual and in-person events, forum discussions, and love their members’ rich profiles.
Product Feedback
They are early adopters of all new features introduced and enabled for their community. They are always eager to start using any new features or updates we release and provide honest feedback and input to help us continue to improve. Their willingness to ‘turn on’ and trial all features the minute they are released shows their trust in the platform and their commitment to continuing to improve their community with our tools.
Things they love
They were one of the first communities to enable Forum and find it very effective for crowd-sourcing information, sharing updates, and engaging their community 24-7. They love that it is a mechanism for asynchronous engagement, similar to discussions in Slack, but provides an evergreen, searchable, and attributable discussion board for their customers.
They also love the robust member profiles as they offer much more information than the Slack profiles they relied on in the past.
Areas of opportunity
They want to drive their members to use Gradual for all community engagement and interaction so their most recent requests surround notifications and alerts. They would love to be able to tag other members in the Forum and in event chat threads. Ideally, when a user is tagged in a post or message, it would alert them and drive them to log back in and interact with the post or see the comment in the message thread. Their hope is to have members look to Gradual as the one-stop shop for all community engagement and a regular place for members to sign in daily to learn and interact with their community.
They are hosting their first in-person conference in the fall of 2024 and will be utilizing our fancy badge printing and check-in process. They are eager to uplevel their attendee experience with these features and solutions, and our team will be on-site to support them and meet their attendees.
